Building modern GTM systems, outbound infrastructure and repeatable pipeline.

About Us

Growth Foundry exists to help ambitious companies build modern commercial systems that scale beyond founder-led sales. We combine practical GTM strategy, AI-enabled outbound infrastructure and real-world sales execution to create repeatable pipeline and sustainable growth. Longer term, our vision is to build a network of Growth Foundry-enabled operators and business development talent, including locally embedded commercial teams. That means combining strong local knowledge and relationships with proven sales methodologies, modern tooling and high operating standards, creating commercial teams that are both globally capable and regionally credible.

Hear from people we’ve worked with

  • "Tom brings a really positive energy to our business. Despite dealing with some challenging situations, Tom has always had a great attitude and is very supportive of his team, encouraging them to focus in the right ways. You would be getting a caring & compassionate sales leader".

    Elliot, Head of Customer

  • "It is great to be able to bring ideas to Tom, to have someone to ground them in a commercial and prospect impact with no ambiguity. He's thoughtful in his role, keeping it focused on how Sales operate within a wider business context. Tom is the type of leader I've been able to have deep discussions with around how we plan GTM and messaging for product releases, whilst keeping it real around what resonates most, and how to turn that into tangible benefits for our prospects".

    Vanessa, Principal Product Manager

  • "Bring in more pipeline, set up processes, grow a team from new and get them ramped and performing within weeks. Sales will happen with Tom in place".

    Joey, Head of Global Business Development

  • "I reported into Tom for one year in a highly demanding role and, from my personal experience, Tom was a brilliant sales coach who truly understands the B2B sales process from the top to bottom of funnel, with a pragmatic but always-positive approach to, well, everything!"

    Jay, Account Exec

  • "Tom is an exceptional Head of Sales - highly professional, deeply committed, and someone any business would be fortunate to have. I worked closely with him for three years and owe a great deal of my development and success to his leadership. He brings a rare combination of resilience and energy, showing up every day with the kind of enthusiasm that lifts teams, especially during challenging periods. What truly sets Tom apart is his willingness to lead from the front. He’s not afraid to get into the trenches - whether that’s cold calling, outbound emails, discovery, demos, or supporting complex RFPs. He consistently goes above and beyond to support his team, even when he doesn’t need to, and does so with genuine care and commitment."

    Oli Cooper, Snr AE

  • "Tom has been a great mentor to me. He's enabled me to understand and deploy PSOC messaging to my outbound, results speak for themselves."

    Jordy Lutete, Snr SDR

  • "Working with Tom over the last few years has massively shaped both my commercial development and confidence operating in high-growth environments. What stood out most was his ability to combine strategic thinking with hands-on execution. Beyond driving revenue performance, Tom consistently focused on building scalable outbound systems, stronger pipeline processes and clearer commercial structure across the team. He introduced modern GTM tooling and workflows including platforms like ZoomInfo and AI-assisted outbound systems, helping us improve prospecting quality, pipeline visibility and operational efficiency. Tom created an environment built around accountability without micromanagement. Weekly check-ins, clear forecasting expectations and practical coaching helped me grow confidence in both pipeline management and commercial decision-making. He also pushed the team to think beyond individual targets by building stronger internal relationships, understanding wider business functions and developing long-term commercial thinking. Overall, working with Tom has been one of the most valuable parts of my career so far. His ability to combine leadership, operational GTM thinking and modern outbound strategy is a huge asset to any scaling business."

    Omar Afraoui, Head of Sales - major FTSE50 business

Our Consulting Services Ready for Instant Purchase

Modern GTM systems, outbound infrastructure and repeatable pipeline.

Growth Foundry helps scaling companies build modern go-to-market systems combining:

  • outbound strategy

  • AI-assisted prospecting

  • commercial positioning

  • sales infrastructure

  • operational GTM execution

Built by an operator with 8+ years leading commercial teams across SaaS, enterprise sales and pipeline generation.

Available on:

  • hourly retainers

  • project-based engagements

  • fractional leadership support

Flexible billing available across:

  • GBP (£)

  • USD ($)

  • EUR (€)

  • other major currencies

Tier 1 — GTM Foundations

Best for:

Early-stage companies needing outbound support, messaging and pipeline generation infrastructure.

Includes

  • outbound campaign setup

  • cold email generation

  • LinkedIn messaging

  • cold calling support

  • ICP development

  • target account sourcing

  • messaging frameworks

  • sequence creation

  • basic reporting

  • campaign optimisation

  • AI outbound workflow support

Typical tooling

  • 11x

  • LinkedIn Sales Navigator

  • LeadIQ

  • Apollo

  • Clay

  • Salesloft

Outcomes

  • repeatable outbound activity

  • improved prospect targeting

  • increased meeting generation

  • clearer messaging consistency

  • foundational GTM processes

Engagement model

Hourly or project-based.

Tier 2 — GTM Operations & Infrastructure

Best for:

Scaling businesses needing hands-on ownership of outbound systems and sales operations.

Includes

Everything in GTM Foundations, plus:

  • outbound infrastructure management

  • CRM management

  • workflow optimisation

  • reporting and forecasting

  • sales process design

  • lead routing and hygiene

  • SDR workflow optimisation

  • outbound QA

  • AI-assisted GTM systems

  • sequencing strategy

  • campaign experimentation

  • enablement and training

  • team coaching

Platform experience

  • Salesforce

  • HubSpot

  • Gong

  • 11x

  • Salesloft

  • LeadIQ

  • Clay

  • Outreach

  • Apollo

Outcomes

  • scalable outbound infrastructure

  • cleaner reporting

  • improved SDR efficiency

  • higher outbound consistency

  • stronger pipeline visibility

  • better commercial alignment

Engagement model

Monthly retainer or ongoing fractional support.

Tier 3 — Fractional Head of Sales / Fractional CRO

Best for:

Companies needing strategic commercial leadership without hiring a full-time senior executive.

Includes

Everything in previous tiers, plus:

  • GTM strategy

  • sales leadership

  • commercial planning

  • pipeline forecasting

  • team management

  • hiring support

  • outbound function design

  • ICP strategy

  • compensation planning

  • performance management

  • board-level reporting

  • investor-facing support

  • revenue operations alignment

  • cross-functional GTM leadership

Leadership experience

  • 8+ years managing and scaling commercial teams

  • enterprise and midmarket SaaS experience

  • outbound infrastructure design

  • SDR leadership

  • pipeline generation strategy

  • AI-assisted GTM workflows

Outcomes

  • stronger commercial execution

  • scalable sales infrastructure

  • improved forecasting confidence

  • leadership support without full-time overhead

  • operational GTM maturity

  • repeatable pipeline systems

Engagement model

Fractional leadership retainer with flexible hourly support.

The goal is simple:
build scalable pipeline systems that create repeatable commercial growth.

POA